Product And Artist Management

This month’s dive into product and artist management was refreshing. I thoroughly anticipated being overwhelmed with the premise of the project management side of things. Oftentimes it's easy to focus on the product or the artist individually. However, marrying the two is an important skill and artform. The class did a good job at making the distinctive point of knowing your audience and who you are communicating to. Then it is much easier to target products that will translate to sales with your target audience. It is not enough to follow the herd in creating generic products, the true reward is when you can meet your customers where they are, with relatable products that further the connection to the artist. 

The other notable element to this month’s lessons was the critical information stored in the data. Every platform that we use has a plethora of data points and analytics. Youtube, Instagram, Snapchat, TicTok, and Twitter, all allow you to dsetinguish your audience by location, age, sex, and even interest. Figuring out how to route your next successful tour can be as simple as dissecting the information you already have available to you with these platforms. Understanding how to effectively drill down these datasets to attract customers and sales, makes the difference in successful campaigns and non successful campaigns. 

The professor did an incredible job at making the content relatable and understandable in such a short period of time. He had a wealth of insightful knowledge that has been gained through experience. That experience is what made the class come to life for me. The subject matter comes alive when it's relatable. It was a pleasure to take the class and expand on more than just data. I’m sure I will be applying a number of best practices to my management style and routine as I continue to grow my roster of artists. I look forward to adding Thomas Jeinkins to my professional circle of contacts and anticipate fruitful future collaborations.